About us

Service is what separates Sierra from other lenders, plain and simple. Our culture focuses not on what we do, but on how we do it. How we work sets us apart. We encourage hands-on innovation and we empower our teams to make decisions that will positively affect our customers.

We consider our greatest asset to be the talented and dedicated team that works together to make Sierra great.

We pride ourselves on taking a rigorously objective view of the consumer credit market, new and used automobile industry, and the overall climate of the economy, all of which can affect business at your dealership and your customers. We strive for long-term relationships with dealers who share our desires for mutual long-term, sustainable success. We stand behind our commitments or we don’t make them. Quality and integrity of service are the foundation of our company.